Proven Link Building Strategies from 12 SEO Experts
In the competitive landscape of digital marketing, effective link building strategies are crucial for enhancing visibility and authority. We consulted 12 seasoned SEO professionals to reveal the link building tactics that are delivering the best results in today’s ever-evolving online ecosystem. Below, you’ll find their insights, actionable steps, and valuable tips for executing these strategies successfully.
1. Pitch “Best Of” Listicles Featuring Competitors—But Not You
This tactic remains a favorite among many SEO professionals because it serves multiple campaign objectives beyond mere link acquisition. As Jason Acidre points out, it allows brands to build topical authority and improve search rankings effectively.
How to Do It
Imagine you are representing MailChimp. Look for “best of” listicles that feature competitors like ConvertKit and AWeber but omit MailChimp. To discover these listicles, you can use the following search in Ahrefs’ Content Explorer:
[competitor 1] +[competitor 2] -[your brand] title:(best OR top)For instance, to find relevant listicles for MailChimp, run this search:
convertkit +aweber -mailchimp title:(best OR top)
Alt text: Searching for listicles in Content Explorer to identify opportunities
Once you find a list where you feel your brand should be included, locate the author’s email address and reach out to them with a compelling pitch.
Example Outreach Email from Jason Acidre:
Alt text: Example outreach email from Jason Acidre to pitch brand inclusion
Tips for Your Email:
- Briefly explain why your product deserves a spot on their list.
- Mention other reputable sites that have featured your product or service.
- Ask about their criteria for inclusion.
- Offer something of value, like free tool access or case studies.
2. Create Data-Led Campaigns About Trending Topics
Jason Hennessey emphasizes the effectiveness of data-driven campaigns tied to trending topics. This strategy can lead to significant backlinks when executed thoughtfully.
How to Do It
Begin by identifying trends that resonate with journalists. Google News and Google Trends are excellent resources for this.
Example:
If you discover a surge in interest around “vaping and lung health,” you can create a campaign based on original research or data. Collaborating with industry experts for insights can elevate your campaign’s credibility.
Alt text: Growth in search terms related to lung health and vaping, based on trend analysis
3. Build Relationships with Journalists
Journalists are frequently on the lookout for insights and quotes from industry experts. Taking a proactive approach can turn your client into a go-to source for information.
How to Do It
- Leverage platforms like HARO or build relationships with reporters in your niche.
- Set up Google Alerts or use Ahrefs Alerts for relevant keywords. This keeps you informed on what journalists are covering.
Alt text: Setting up alerts in Ahrefs for relevant keywords to keep track of media opportunities
4. Create Map-based Graphics and Pitch Journalists
Visual content, such as infographics and maps, can attract significant media attention. George Driscoll suggests focusing on creating data-driven graphics that tell a story relevant to your brand.
How to Do It
Start by selecting a subject matter that connects to your brand and has graphical potential. Use tools like Ahrefs’ Content Explorer to examine successful graphic campaigns.
Alt text: Using Content Explorer to discover graphical content related to your niche
5. Rank Pages for Low-Hanging “Fact Finder” Keywords
Darren Kingman points out that targeting low-competition keywords effectively can generate organic links.
How to Do It
- Enter a relevant topic into Ahrefs’ Keywords Explorer.
- Filter the results for terms that include “statistics,” “facts,” or related terms.
Alt text: Identifying fact-based keywords in Ahrefs to enhance link-building strategies
6. Host Unique Giveaways and Promotions
James Norquay shares that unique promotions can yield substantial backlinks. The more outrageous the giveaway, the more coverage it may receive.
How to Do It
Associate the giveaway with trending topics relevant to your brand.
Example:
Dish Network’s promotion to pay individuals to binge-watch a show generated numerous backlinks from major media outlets.
Alt text: Dish Network’s unique promotion earning backlinks from various media
Conclusion: Continual Learning and Adaptation
Implementing these proven link building strategies can help elevate your brand’s online presence and authority. Consistent experimentation and adaptation will keep you ahead in the fast-paced world of SEO. For more tips and strategies on link building, consider exploring additional resources including effective SEO services.
By utilizing the insights shared by these SEO experts, you can significantly enhance your link building efforts and achieve better results. Explore further strategies and case studies at Ahrefs.
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