Discover 5 proven strategies for optimizing PPC campaigns in 2025. Learn how to refine your PPC campaign strategy, use automation tools, and boost conversions with data-driven optimization.
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PPC optimization
Cost Per Action (CPA) vs Cost Per Click (CPC): What Should You Focus On Now?
CPA vs CPC — Which should you choose? Understand the pros, cons, and use cases of both ad models and how to make your ad spend work smarter in 2025.